Steps involved in Search Engine Optimization

Online search is the most widely used method of attracting qualified visitors to your Web site. According to Jupiter Research, 82% of online shoppers know exactly what they want when they log onto the Internet and almost half of them use search engines to find solutions and vendors. With research confirming that the vast majority of searches end within the first two pages of results, prominent placement on the Internet's major search engines through effective search engine optimization is of critical importance. VMarketU.com's natural search optimization services are designed to get your Website noticed when potential buyers are looking for the products and services you have to offer. We achieve this by targeting the Internet's major search properties in order to drive self-qualified prospects to your site - the specific audiences that are looking for your products and/or services. The process begins with the effective selection of the basic building blocks for your natural search optimization campaign... your keywords.

SEO Step 1 - Keyword Analysis

Knowing what words and phrases people use to search the Web is an essential component of any well-executed search engine positioning campaign. VMarketU.com's keyword analysis program takes the "guess work" out of determining which keyword phrases you should be targeting.

The keyword analysis and selection phase of our search engine positioning process identifies the proper keywords to target ensuring that the most qualified users will find the specific pages within your site that are relevant to their search query.

VMarketU.com will analyze your Website log files and perform a comprehensive competitive analysis using our proprietary web analytics technology to identify the most effective keywords for your search engine positioning campaign.

SEO Step 2 - Competitive Analysis

The competitive analysis phase of the search engine optimization process will help you size up your competition and provide you with the tools necessary to achieve and maintain your rightful position at the top of the search engines. After establishing the most effective keywords for your Website, VMarketU.com will prepare a comprehensive competitive analysis and baseline report showing you exactly where you stand relative to your competitors for these keywords.

This phase of the search engine optimization process will yield the foundational data necessary to achieve the competitive advantages needed to outperform your competitors on the search engines and gain valuable market share.

SEO Step 3 - Content Enhancement

Once effective keywords have been agreed upon, and a strategy has been formulated for outperforming competitors, VMarketU.com will perform the content enhancement phase of the search engine optimization process.

As the title implies, content enhancement involves the modification of Website content. During this phase of the process, VMarketU.com will make recommendations to manipulate the current placement of existing content, add new content, or even remove existing content in certain circumstances.

Since the end goal of the search engine optimization process is to achieve prominent placement for the right keywords, rather than tricking the search engines into listing your pages, we will need to ensure that the appropriate keywords are incorporated into your site in an appropriate manner. Simply including these keywords into your content is not enough. VMarketU.com has years of experience in constructing site content in a search engine friendly format.

VMarketU.com will also work with your Website editors so that future content (press releases, new products, etc...) will remain synergistic with your newly optimized content.

SEO Step 4 - Code Enhancement

Effective copy writing is only part of the battle when it comes to making your Website search engine friendly. Regardless of how complex search engines seem, they are not yet complex enough to read all content that the web browsers display. While flash, Java script, DHTML, and framing technologies may look great to the end user, they can stop a search engine spider dead in its tracks and prohibit your Website from being crawled effectively.

Even if your site has been programmed in pure, easy to read HTML, you may not be presenting the spider with the appropriate information. Title, H1, and Meta tags are all important elements in effective code writing. Search engines rely on specific code to determine the content within a Web page.

Database-driven Websites present yet another obstacle for search engine spiders. Without proper search engine optimization, much of your site may be unreadable to search engines. This can have a significant adverse impact on your sites ability to generate search engine traffic.

VMarketU.com has years of experience in making your code work with your content rather than against it.

SEO Step 5 - Link Enhancement

Once the content contained within your site is geared towards the appropriate keywords and search engine spiders can effectively navigate your site, the search engines will attempt to determine the relative importance of your site. Your site may contain information about a subject, but how qualified is your site to talk about it?

Relevancy based search engines use linking to determine the relative credibility of one site versus another with respect to subject matter. You may have heard the terms "Link Popularity" and "Page Rank" through search engine optimization research. These terms refer to the existence of external links from sites that link to yours. These links can have a substantial impact on your ability to achieve and maintain prominent positioning for the keywords you want.

VMarketU.com works with you to help increase the number, quality and manner in which external sites are linked to your Website. VMarketU.com works with you to identify relevant sources for links, where they should direct traffic to, and how they link.

SEO Step 6 - Code Implementation

Once the content, code, and link enhancement processes have been completed, the net step in the search engine optimization process is implementation. VMarketU.com offers varying levels of implementation to address the individual needs of our clients.

VMarketU.com can implement search engine optimization by preparing a deliverable that contains a hard copy document and a custom tailored CD with all the code the client needs to make changes. This process enables your Web team to simply paste the optimized code from the CD into your current pages.

Depending on level of access, VMarketU.com can also implement search engine optimization by accessing your Web servers and uploading the coded pages.

VMarketU.com also offers the option of having one of our search engine optimization consultants implement the optimized code on your premises. If the client chooses this option, a VMarketU.com search engine optimization consultant will travel to your facility, implement code changes, and work with your Web team to train them on the fine points of updating content.

SEO Step 7 - Web Page and Directory Submission

The final step in the search engine optimization process is to make sure that each of the newly optimized pages are included in the indexes of all the relevant search engines. VMarketU.com hand submits all pages into search engines and directories.

Directory submission requires both effective copy writing and a comprehensive understanding of the search engines. VMarketU.com ensures that your directory submissions are in compliance with the directory's technical parameters and ensures that the client's listings are as keyword rich and relevant as possible. Proper directory submission is critical for search engine success.

Additional Steps for Search Engine Placement

The 7 steps outlined above represent the core components of an effective search engine optimization process. VMarketU.com sets itself apart by the quality in which we perform these tasks, as well as the additional steps we take to ensure the success of our clients.

Search Media Overview

While proper search engine optimization is crucial, it is only one component of an effective overall search engine marketing strategy. The research that VMarketU.com conducts during a search engine optimization consultation engagement typically yields additional recommendations for other pertinent search media opportunities.

VMarketU.com has partnered with best of breed companies such as Yahoo Sponsored Search and Google AdWords to assist clients in developing long lasting, result-based pay-per-click search engine marketing campaigns. Please see VMarketU.com's Pay Per Click Bid Management program for more details.

In addition to paid placement opportunities, VMarketU.com has partnered with Yahoo, AltaVista, Looksmart, and Fast to offer paid inclusion services. For more information on these services, please see VMarketU.com's Paid Inclusion and Trusted Feed Program.

Ongoing Analytics

VMarketU.com further differentiates itself from other search engine optimization firms by providing advanced analytics on an ongoing basis. Our analytical services extend far beyond just counting clicks from search engines. VMarketU.com prepares reports to support ad spending through ROI analysis, identifies potential site navigation problems, and uncovers opportunities to increase conversion and gain market share.

On a monthly basis, VMarketU.com's natural search optimization clients receive positioning reports, competitive analysis reports, detailed traffic analysis, ROI analysis, recommendations for code improvements, and a summary of potential media buys that we feel would be complimentary to their existing campaigns. At VMarketU.com, we don't believe search engine optimization is a one-time effort. We make it our mission to ensure that your search engine marketing initiatives continue to yield a substantial return on your initial investment.

For a detailed proposal and a free baseline analysis, please fill out our search engine optimization request for proposal form.

Pay per click (PPC) Bid management

Why use PPC Engines?

With all major engines now using some form of pay-per-click (PPC) listings, the need to take advantage of this type of online marketing has never been greater. Search engine marketing is the without a doubt the most important form of online marketing today. Being properly listed to a prospect for a specific search query is the strongest way to draw in qualified visitors. And no one is better equipped to handle your PPC bid management than VMarketU.com.

Yahoo Sponsored Search (formerly called Overture)  = Yahoo!, MSN, and Lycos, AltaVista, and Excite.
Google AdWords = Google and AOL
Sprinks = Cnet, About.Com

Why worry about PPC Bid Management?

PPC Bid Management, if properly done, provides one of the easiest ROI analyses in online marketing. By individually tracking the effectiveness of each keyword and time of day, as well as the effectiveness of individual creative copy, you will quickly be able to turn PPC engine marketing into a viable, ROI based marketing campaign.

One challenge in PPC search marketing is the inherent lack of discretion that comes with your bidding. Your competitor can see the words you are bidding for, and the price you're willing to pay. Every click costs money, therefore by tracking IP's and using cookies a good PPC bid management campaign can save you thousands in accidental or fraudulent clicks. How much can you save today with the proper tracking?

Why use VMarketU.com for PPC Bid Management?

Managing a PPC campaign can be incredibly time consuming , and potentially costly. VMarketU.com works with you to meet your target cost per acquisition (CPA) goals. By leveraging the same methodology, and technology as we use for our Search Engine Optimization service, VMarketU.com is able to determine the best keywords for your business, and manage their click prices to take advantage of bid gaps and meet your goal. By leveraging VMarketU.coms' Contextual Marketing Network, VMarketU.com is also able to determine your competitor's highest converting keywords.

Consistent performance analysis from VMarketU.com will help refine your keyword and copy selections to extract the highest ROI from your PPC search engine campaign. By combining VMarketU.com's other Online and Search Engine Marketing strategies, you will see the results that you're looking for.

Paid Placement is done by auction and performance based search engines. You bid for each keyword, but placement can also based on your click through rate

VMarketU.com's PPC Bid Management system, Maestro, is the only system to fully automate the functions of search engine campaign management, providing all of the following capabilities:

• Bid optimization is the real-time adjusting of bid prices and search positions based on feedback CPO/CPA (Cost Per Order/Action) data in order to maximize the desired effect for each keyword while maintaining a target cost or spend. Translated, it places each keyword at the best spot possible getting the advertiser the most bang for the buck.

• Rapid Response Predictive Bidding (RRPB) RRPB expands Maestro's real-time bidding by making keyword adjustments in advance of known changes in conversion behavior. Our predictive modeling technology allows our clients to stay ahead of the curve and beat their competitors to the punch every time. With "Inclination Bidding" at it's core, RRPB methodology uses statistical methods to segment keyword conversion rate data into inclination categories based on a 24 hour 7 day per week cycle. Combining this data with our real-time CPA/CPO data enables the Maestro system to make the bidding changes necessary to capitalize on the changing search environment. The RRPB system dramatically increases our client's campaign effectiveness.

• Automated Listing Performance Testing. Each listing (keyword landing page combination) is tested every hour to insure that it is performing optimally. If a listing has not performed adequately it is removed from the engine. However, the listing is periodically re-entered and tested to insure that no sales or action opportunity is lost.

• Automated Budget allocation between media. Not all listings or search engines are created equal. A listing that works at some level on one engine may perform better or worse on another. Therefore, one of the most important aspects of our system is its ability to dynamically allocate our clients ad spend between the engines, spending the money where we're getting the best results.

• CPO Performance tracking based on Historical and Real-Time Observations. The core of our system is it's ability to accurately track orders or actions generated on our client's sites and use that data to make automated decisions. Those decisions are not only based on real-time data, but also on past behavior. This powerful combination of real-time and historical data allows our system to react in advance of day/night and seasonality effects in order to maximize our client's results.

• Order and Action Maximization. The end result of a campaign that is managed by our Maestro system is the assurance that our clients are generating every profitable order possible from the entire search engine space. With this knowledge, they are free to pursue other areas for potential online growth.

Thousands of dynamic factors affect the performance of SE advertising, creating a problem too complex for manual optimization. Maestro is the only solution to automatically detect and apply the appropriate factors when determining the best placement for each of your listings affecting overall campaign performance.

VMarketU.com's PPC Bid Management system typically improves our clients' bottom line by 20% to 200%!!

Contact VMarketU.com today for information about how to streamline your PPC Bid Management efforts.

Paid Inclusion and Trusted Feed Program

 

Paid Inclusion

Paid Inclusion refers to the practice of search engines charging a fee to list your site. For some of the major search engines, paid inclusion is the only way for your site to be included in their results. The advantages of paid inclusion are worth the price to anyone interested in obtaining faster results than the slow process of free submission. Paid inclusion offers swift indexing and frequent refresh rates, often in as little as 48 hours. It can also be used to manage exactly what content is indexed, instead of relying on search engine spiders to dig out your key content. Paid inclusion programs also allow you to have your entire site, even dynamically generated pages, be indexed by the engine on a pay for performance pricing model.

But with all the paid inclusion optimization programs out there, deciding where, when, and which pages to submit can be a complicated process. Tracking your paid inclusion results can be a harrowing task, as it's difficult to determine exactly which combination is providing you with the best results, especially if you're running multiple campaigns on several engines. VMarketU.com's Trusted Feed is the simple way to have the advantages of paid inclusion without all the work.

When combined with VMarketU.com's Search Engine Optimization and PPC Bid Management programs, the program becomes a one stop shop for all your search engine marketing needs.

We've made it easy for you to get your business found when your potential customers are searching for you. Take advantage of the fastest growing advertising medium in the world and allow us to introduce your business to future buyers today!

"Search Engine advertising is the fastest growing medium in the world. In fact the segment is growing at 8 times the rate of other forms of advertising and by 2009 it will be a 16 billion dollar industry."

A Whole New Way of Marketing! - Pay-Per-Click advertising empowers you to reach your customers at the exact moment they’re looking for your products or services. When users search on a search engine, they’re showing interest in a product or service.

Reach the people interested in your products and services. - Your ad only gets displayed to people seeking information related to the keywords associated with your products and services. So instead of looking for new customers, you’ve got new customers that are looking for you. Your ads will appear on all the major search engines such as Google, Yahoo, MSN, SuperPages, Altavista, and AskJeeves . Whether you are looking to attract thousands of new customers or just a few, VMarketU.com can help you reach them on a neighborhood, city, state or province, or country level.

Only pay when people click through to your site - The main reason Pay-Per-Click advertising produces such incredible ROI (return on investment) is that your investment is well controlled. You decide what you’re willing to pay each month on your ad, and we distribute that amount evenly throughout the month to insure that your ad displays consistently. Your cost-per-click could be as low as 10¢ and you only pay when people click on your ad. That means you’re investing in definite leads, not hit-or-miss ads.

Continual Campaign Management & Optimization - Unlike other advertising company's, we do much more than just put your ads out there. With advanced tracking tools and experienced marketing analysts, we keep a close watch on the effectiveness of your campaign to determine which of your keywords are generating the most clicks and which are converting to phone calls, sales, leads, sign-ups, downloads or page views. In addition your campaign is continually altered and refined to drive even better results. You will receive a daily "Progress Report" summarizing how much was spent the prior day and how many visits, phone calls, sales etc. were made as a direct result of your campaign.

customers are looking for you online. your competition is there. are you?

 

Pay-For-Performance Advertising: When a user enters a keyword or phrase that is associated with products or services you offer in the major search engines, your ad appears. With the Pay-Per-Click advertising model, you only pay when a user actually clicks your ad and is directed to your website or offer page. You Only Pay For Targeted Leads!!

Distribution: Our belief is that no single search engine can provide sufficient traffic to achieve maximum ROI (Return on Investment) for local advertising; by combining all the major search engines into one solution, VMarketU.com can deliver the most effective leads at the best price!

Budget: With our service, you can determine the amount you would like to dedicate to online advertising. We will make educated budget recommendations based on industry, geographic area, and your individual campaign goals as to what a good starting budget should be. See our Pricing page for more information.

Keywords: We research and select hundreds of keywords and phrases directly related to your industry. Most campaigns begin with 50 keywords and phrases to target. The types of keywords and phrases we target for each campaign include:

(Insert other Keywords related to your target Customer)

• Core Keywords - "hotel"

• Misspellings - "hotell"

• Geographically Targeted Keywords - "hotels in dubai"

• Related Keywords and Phrases- "accommodation in dubai"

Management & Optimization: We manage your online advertising campaign using industry leading technology. In fact 40 of the top 400 search marketing advertisers use the same bid management solution as we do. This "Smart" technology uses real-time data to modify your campaign by focusing more on the keywords that are producing leads and less on the ones that simply cost you money. During the first 3 months of your campaign, every aspect is carefully monitored by experienced Marketing Analysts and high technology software in order to get attract the most customers for your advertising dollars.