Google Recognizes Najam as a Qualified Google Advertising Professional

Syed Najam Ahmed, Team Leader of ECom Worldwide, an Online Advertising Firm of Pakistan, has completed Google's certification process and is now recognized by the Google Inc. as a Qualified Google Advertising Professional.

Najam is among the initial group of 250 international recipients of this designation. The Google Advertising Professionals (GAP) program, launched in fourth-quarter 2004, is a resource for advertisers and third party marketers skilled at managing Google's AdWords cost-per-click program.

"While I've gained extensive knowledge through seminars and on-the-job training managing Google AdWords accounts over the past two years, the GAP curriculum has solidified and enhanced my skills," Najam says. "Our clients will benefit from the time, money and management efficiencies inherent in having a Qualified Google Advertising Professional managing their online advertising program."

One such client is Car Junction Ltd., a Japanese vehicles exporter in Saitama-Ken, Japan. President Azeem Chaudhary says Najam’s expertise has helped Car Junction Ltd. compete against formidable opponents.

"As an auto dealer and exporter selling against the major players of the auto world, you need an edge," Azeem says. "This past year, we called on Najam’s online advertising expertise to help us cost-effectively introduce our company to the international marketplace. We could never compete with multi-million-dollar offline marketing budgets. But Najam has helped us level the playing field online.

"Online marketing is vitally important to our hospital and healthcare clients," says Ibrahim Shaikh. "Having Najam's expertise certified by Google lends credibility to our efforts and ensures that our clients have access to a knowledge base that is internationally recognized as being at the forefront of the industry."

To achieve the GAP designation, Najam’s efforts included:

• Managing multiple client advertising programs through an advanced AdWords account, known as My Client Center.

• Gaining additional AdWords knowledge with comprehensive, web-based training and passing a 90-minute, 104- question online examination to demonstrate a firm grasp of the Google AdWords product.

• Building and maintaining a total advertising spend exceeding minimum requirements.

Besides Google's recognition as a qualified, tested AdWords professional, the certification allows Najam to display the official Qualified GAP logo, serving as a universal symbol of skills and expertise in the online advertising community. Additional information about the AdWords program is available at adwords.google.com.

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