|
|
Page 18
of 21:
Quick SEO
If you can't afford a SEO guru there are some basic steps you can
take to optimize your site for search engines.
Your site's ranking will be determined chiefly by two things: 1) the
keywords in the text of your pages, which must be included in your page
titles and meta tags; and 2) the number of other sites that link to
yours (including how popular those other sites are, and how their
content relates to yours).
So first make sure your page titles, meta
tags, and site text are all focused on attracting the shoppers you want.
In short, they all have to echo the same keywords.
If you're working with a professional site designer to build your site —
a good idea — it's important to check whether they've done the
following:
Title To get the most click-throughs from search engines, make
your site's title specific and interesting. Not "Joe's Shoes" but "Joe's
Shoes: Athletic, Dress and Casual." Shoppers want to know before they
click through if you offer what they want.
Description meta tag
In this one- to two-sentence description of
the site (no more than about 250 characters), incorporate all the
keywords you know shoppers are searching for. These terms should echo
those you used in your title. Not only do the search engine spiders
index this, the description also shows up in search results, so it must
clearly compel surfers to visit.
Keywords meta tag This list of terms (about 170 characters or so)
should include all the most common terms that shoppers use to search for
your product. These terms should be the same ones used in your
description meta tag.
Headings
Your site's text will have headlines, and these
headlines must, again, incorporate your site's key search terms.
Text
If your search terms aren't built into the text in your
site, all your work with tags won't count for much. For example, if you
want to be found for music downloads, you have to weave "music
download," "get song," and "download music" in your site's text.
Hyperlinks
Your links must, once again, use the search terms you
want to be found for. So on a site that sells sailing gear, instead of a
hyperlink that that says "more information" it should say "sailboat
gear" or "learn about sailing."
Two key points: 1) sites built with frames encounter difficulty with
search engine spiders; and 2) pages built dynamically — which means a
software program creates them only when a shopper request that page —
are indexed more slowly.
For more information about SEO, visit
Search Engine Watch,
Search Engine Forums,
SiteProNews and
ApnaKarobar.com
>
Page 19 |
Online Money-Making Opportunities
Several Systems to make real money via
Internet
|
