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Page 15 of 21:

Accounting Packages
Ah, the poor accounting package — no one gets excited thinking about accounting software (and if you do, well, I'm sorry but you're a little odd). But your accounting program is vitally important. As one e-tailer so aptly stated, "this business is all about numbers." You can't track that ever-important profit and loss statement with pen and paper (although some small merchants try to, to their great detriment.)

Again, there are integrated e-commerce platforms that come with their own accounting package; the advantage is that the accounting software is integrated with the inventory tracking software — a huge plus.

However, if you're looking for a stand-alone program, the key is "simplicity," notes Jeff Binder, CEO of Saffron Rouge and an expert in e-business setup. "You want to buy software that gives you what you need to grow, but is not incredibly cumbersome to operate."

Specifically, it's important that your accounting package be upgradeable; as you take on more employees, or more business functions, your number crunching software must grow with you. What does it cost to upgrade?

 

It's worth your while to find out what package your accountant or tax person uses. If you can simply send them data in the format they already use, that can lower your tax prep bill.

Be aware that some accounting software companies offer phone support, for an added fee. This option can be worth its weight in gold if you're in crunch time and you need information from an expert.

Perhaps the default small business accounting package is QuickBooks, made by Intuit. "QuickBooks is relatively easy to use — it's a very nice basic package," Binder notes. Intuit claims that QuickBooks 2006 is a big step forward from its previous QuickBooks releases.

Microsoft hopes to take a large chunk of Intuit's small business accounting market share with its new Microsoft Office Small Business Accounting package. Microsoft's obvious advantage is its accounting software's interoperability with the existing Office suite. Industry observers expect the Microsoft accounting app to offer stiff competition to QuickBooks.

Binder is a big proponent of NetSuite's accounting software, which is sold on an ASP basis. "I've used it for three years, and I've never used anything that can compare with it."

But don't stop your shopping with QuickBooks or NetSuite. The list of well-known packages includes Peachtree, Simply Accounting (both Peachtree and Simply Accounting are owned by Sage Software, and MYOB.

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