These Internet Marketing Workshops are organized in Karachi, Lahore and Islamabad by ECom Worldwide - an Internet Marketing firm based in Karachi Pakistan since 1999 and have 1,000+ valued clients in Pakistan and abroad.

Search Engine Optimization Workshop

at Holiday Inn, Islamabad on Sunday, October 28, 2007
Seats are Limited! Reserve your Seat now! 

Learn the strategies to achieve
1st Page Ranking in Google, Yahoo & MSN
by
Syed Najam Ahmed
Pakistan's first Qualified Google Advertising Professional

• What is SEO?

• What will you learn in this SEO Workshop?

• Why should you attend it?

• Who should attend it?

• Venue & Schedule

• Previous Internet Marketing Workshops

• Previous Participants' List with their Comments

• Seats are Limited! Reserve your Seat now! 

What will you learn in our SEO Workshop?

Below is a list of items that are covered in our SEO workshop. Each item are factors that search engines look for when crawling your website, in this workshop we will explain how to improve your website in terms of each of the following factor:

• Your Keywords
  Selecting your keywords
  Prioritize your keywords
   

• Domain name / Filename
  Domain Registration
  Keyword in domain name
  Keyword in filename
  Length of Website Address
   

• Keyword Placement
  Keyword in title tag <title></title>
  Keyword in Description Meta-tag
  Keyword in Keyword Meta-tag
  Keyword in Content
  H1, H2 and H3 (Heading)
  Keyword Font Styles
   

• Internal Links
  Keyword in links to internal site pages
  Valid internal links
  Efficient linking
   

• External / Outgoing Links
  Quality Links
  Inspecting your Links
  Title and Description
  Limit number of links on a page
   

• Incoming Links (backlinks)
  Quality of Referrer
  Trend of link popularity
  Anchor Text
  Age of Link
  Number of Outgoing Links on Referrer Page
  Position of Link
  Trusted Websites
  JavaScript/Flash Links
   

• On-Page Factors
  Home Page
  Over optimization penalty (OOP)
  Getting Reported
  File Size
  Freshness of Pages
  Frequency of Updates
  Site Age
  Dynamic Pages
  Texts inside Images
  Excess JavaScript
  Inline Frames and Frames
  Hidden links / texts
  Cloaking
  Duplicate content
  Understandable Content
   

• Off-Page Factors
  Traffic Buying / Link Schemes
  A minimum of one backlink
  Buying Links
  Server IP Address
  Links from bad websites
  Server Reliability and Uptime
   

• User Activity
  Search Engine Traffic
  Click through Rate (CTR)
  Time spent on page
  Monitoring Bookmarks
  Leaving the Website
   

• Gathering Links
  Collecting Links
  Unique Content
  Articles
  Press Release
  Forums / Guest books / Blogs
  Sponsoring
  Directories
  Link Exchange
   

Why should you attend this SEO Workshop?

• Increase your knowledge
  This SEO workshop points out many factors that affect search engine ranking that you may have not known of.

• Save money
  No need to pay expensive SEO companies to improve your ranking when you can do it yourself.

• Do it yourself
  SEO Companies usually do optimizing without notifying you on what is done. After attending this workshop, you know exactly what you are doing. The modifications, the promotion and all the other jobs needed to improve your ranking will be done all by you.

• Use the same strategies again and again
  When you've optimized all of your websites, why not use the same strategies that you will learn in this workshop, again when you have a new website made.

• Increase Traffic and Profit
  If you can get yourself top ranking on search results, you are more likely to receive more targeted traffic. This extra boost in traffic should increase your profits.

Who should attend this workshop:

• Marketing Executives who are assigned to promote their company's or clients' web sites

• Webmasters who want to increase traffic to their Websites

• Small Business Owners who want to learn how to promote their web sites on search engines

• Website Designers that want to offer search engine marketing services to their clients

• Search Engine Optimizers and SEO Managers who want to improve their SEO skills

• Students who want to learn SEO in preparation for starting their own SEO business or applying for a job as an SEO or SEM

Participants' List with their Comments:
See the list of Executives from Corporate Sector who have attended our SEO / PPC Advertising Workshops. Read their testimonials as well. Click Here

The executives from the following companies have participated in our previous workshops:

Venue & Schedule:

Seats are reserved on first-come-first-serve basis.

Reserve your seat now by emailing at info@apnakarobar.com

Previous Internet Marketing Workshops:
BITS Pakistan has already organized following Internet Marketing Workshops:
Search Engine Marketing Workshop, MCB Employees Foundation, Karachi, June 30 - July 4, 2003
Search Engine Marketing Workshop, Avari Towers, Karachi - March 11 - 12, 2006
Search Engine Marketing Workshop, Pearl Continental,  Lahore - March 18 - 19, 2006
Search Engine Marketing Workshop, Holiday Inn, Islamabad - March 25 - 26, 2006
Search Engine Marketing Workshop, Avari Towers, Karachi - May 13 - 14, 2006
Google AdWords Workshop, Avari Towers, Karachi - August 6, 2006
Google AdWords Workshop, Holiday Inn, Islamabad - September 3, 2006
Search Engine Optimization Workshop, Avari Towers, Karachi - November 12, 2006
Google AdWords Workshop, Avari Towers, Karachi - January 21, 2007
Google AdWords Workshop, Holiday Inn, Islamabad - February 4, 2007
SEO & Google AdWords Workshop, Avari Towers, Karachi - July 21-22, 2007

Seats are Limited! Reserve your Seat now!