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When writing
your web site description
It is essential that the
description you write not make use of marketing language. So, if
you sold shoes and wanted to be found for terms such as "athletic
shoes" and "running shoes," you might write a "just the facts"
description like this:
|
Purchase athletic
shoes, running shoes, hiking boots and other footwear
plus try our cross country trail finder. |
You would not want a description
like this, which is full of marketing hype, which editors dislike:
|
World’s
LARGEST online shoe store with the best prices from the
greatest brands!!!! |
|
|
|
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