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Internet Marketing Services (SEO & PPC Advertising) |
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ECom Worldwide has been offering
Search Engine Optimization (SEO) and Pay Per Click (PPC)
Advertising services at affordable rates since our
founding in 1999. As a result, we offer many types of services all
rooted in Internet Marketing but help our clients in different ways
based on their specific needs. All the assigned projects regarding
Internet Marketing are supervised by Syed Najam Ahmed,
Pakistan's first
Qualified Google Advertising Professional. |
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Our
5-Step Process to acquire New Customers through
Google, Yahoo, MSN, etc. |
Internet Marketing Services |
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Step 1
A potential customer searches online for your
products or services through Google, Yahoo or MSN. |
At
present, we offer the following types of Internet Marketing
services:
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Professional SEO
- our primary service where clients hire us to perform
SEO on their site for guaranteed better ranking with
more targeted traffic. Fees start at
Rs 72,000/- per year.
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Pay Per Click (PPC)
Management -
we manage your PPC campaigns for guaranteed 1st page
ranking in Sponsored Listing area through Google AdWords,
Yahoo Search Marketing and Microsoft AdCenter. PPC
Management Fees start at Rs 12,000/- per month (excluding Google, Yahoo,
MSN's PPC fees). Our Pay Per Click Management Service is
very comprehensive and includes creative testing, bid
management, reporting and account review to ensure our
service is working fine for you.
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SEO & PPC
Advertising Workshops -
we organize training workshops on
SEO &
PPC Advertising
at some famous hotels in Karachi, Lahore, Islamabad and
Dubai to train clients, web designers, ad agencies and
even other SEO firms on our process and methodology to
SEO. Fees start at Rs 10,000/-
per participant.
Enroll yourself now
for upcoming events of SEO and PPC Advertising
on Sunday, October 28, 2008.
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On-Site Training &
Consultancy
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with On-Site Training and Consultancy services we work
with clients and others at their own premises by guiding
them through how to optimize their site. Pricing depends
on site size, research time, delivery time, distance,
length of visit, and time necessary for follow-up.
Although some services have a one-time fee, please note that
most service fees are payable quarterly. |
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Step 2
A potential customer sees your Organic or
PPC ad for your products or services |
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Step 3
A potential customer clicks through to your web
site |
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Step 4
A potential customer finds out what you have to
offer |
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Step 5
A potential customer makes a purchase online or
offline |
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Some
Sample Projects - for a pricing estimates: |
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SEO Project - Organic Listing in Google, Yahoo, MSN and others
20 Keyword Phrases
Site Review & Keyword Research
Proper Keyword Placements
Optimizing Site contents, Internal & External Links
On-site optimization
Off-site analysis
Acquiring quality Back Links
Estimated cost:
Rs 72,000/- for 1 year
Completion Time: 60 Days
Your site listing will start appearing at TOP in major engines
within 90 days.
Projects
can be tailored as per your requirements
To discuss your specific
requirements about SEO with Mr. Najam, Pakistan's first Qualified Google Advertising
Professional, please write to
info@apnakarobar.com
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PPC
Project - Sponsored Listing in Google, Yahoo, MSN and their
network sites.
Setup Account
and Ad Campaigns
Keyword Research
Landing Page Optimization
Monitoring Performance
Estimated Cost per Click: avg. Rs 6/- (payable to Google, Yahoo etc.)
Guaranteed No. of Clicks: 2,000s
Estimated cost:
Rs 20,000/- for 1
month
Completion
Time: 2 Business Days
Your site ad will start appearing in Sponsored Listing of your
required SE (Google, Yahoo and/or MSN) within 2 days.
Projects
can be tailored as per your requirements
To discuss your specific
requirements about advertisement on Google, Yahoo &
Windows Live with Mr. Najam, Pakistan's first Qualified Google Advertising
Professional, please write to
info@apnakarobar.com
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Paid Search Advertising: Google
AdWords, Yahoo Search Marketing & Microsoft adCenter
SEO Int'l,
Dubai
SEO International,
Dubai, UAE - offers its Internet Marketing
services, consultancy and training,
including SEO (Search Engine Optimization)
and PPC (Pay per Click) Advertising and its
Management services in Dubai, Abu Dhabi,
Ajman, Sharjah, Umm-Al-Quwain,
Ras-Al-Khaimah entire UAE.
Every major search engine with significant market share accepts paid
listings. This unique form of search engine advertising guarantees
that your site will appear in the top results for the keyword terms
you target within a day or less. Given this, paid listings are an
option that should be explored by site owners who wish to quickly
build visibility. They may also be a long-term advertising option
for some. Paid search listings are also called sponsored listings
and/or Pay Per Click (PPC) listings.
Google AdWords
Google sells sponsored listings that
appear above and to the right-hand side of its regular search
results, these listings are called Google AdWords.
Paid
search programs allow site owners to "bid" on the terms they wish to
appear for. You agree to pay a certain amount each time someone
clicks on your listing. This is why sponsored listings are referred
to as "pay-per-click" (PPC) or "cost-per-click" (CPC) advertising.
Google AdWords ranks sponsored listings based on a number of
variables including the CPC (bid price), click-through-rate (CTR)
and landing page quality.
If
your goal is to build visibility on search engines quickly, then
Google AdWords is an essential option to explore. It can put you in
the top results of many major search engines within a short period
of time.
Google distributes its paid ads to other partners, with some major
sites listed on the Search Engine Results Chart:
Search Engine Results Chart
|
Search
Engine |
Type Of
Main Results |
Provider Of
Main Results |
Paid
Results |
Directory Results |
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AltaVista |
Crawler |
Yahoo |
Yahoo |
Open
Directory |
|
AOL Search |
Crawler |
Google |
Google |
Open
Directory |
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Ask
|
Crawler |
Teoma |
Google |
None |
|
Google |
Crawler |
Google |
Google |
Open
Directory |
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Lycos
|
Crawler
|
Ask
|
Google
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None
|
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MSN Live Search |
Crawler |
Microsoft |
Yahoo |
None |
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Netscape |
Crawler |
Google |
Google |
Open
Directory |
|
Yahoo |
Crawler |
Yahoo |
Yahoo |
Yahoo |
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This
provides you with exposure to more potential traffic. When setting
up an AdWords campaign, you may choose to have your ads appear in
the Search Network and/or Google’s Content Network (AdSense), or you
may opt-out of either.
It
is worthwhile for anyone to open a Google AdWords account and
experiment with how paid listings may help drive traffic to a site,
or use the service as a keyword research tool. Google's self-service
AdWords program charges a per-click fee, in addition to a $5
activation fee, but there is no minimum monthly spend.
As
you continue to participate in paid search advertising, you may find
that the editorial or "free" listings generated by your submissions
to directories and crawlers have kicked in. While some marketers
elect to eliminate their paid search ad spend when this happens, you
may find that you want to continue spending, or perhaps even
increase your budget, to target terms for which you don't receive
good editorial placement.
Yahoo Search Marketing
Yahoo Search Marketing (YSM), formerly
Overture and GoTo, also allows sites to "bid" on the
terms they wish to appear for.
Up
until the recent "Panama" improvement, YSM ranked sponsored listings
based on cost-per-click. For instance, if you wanted to appear in
the top listings for "running shoes." You might agree to pay 25
cents per click. If no one agrees to pay more than this, then you
would be in the number one spot. If someone else later decides to
pay 26 cents, then you slip into the number two position. You could
then bid 27 cents and move back on top, if you wanted to.
Yahoo Panama brings YSM's ranking algorithm for paid ads more in
line with Google by considering additional variables such as
click-through-rate and landing page quality.
If
your goal is to build instant visibility on search engines, Yahoo
Search Marketing is an excellent option to explore, putting you in
the top results of many major search engines within a short period
of time.
Again, it is well worth it for anyone to open a YSM account and
experiment with paid listings. An account requires a $5 minimum
deposit, and you set your own daily budget. By carefully selecting
targeted terms, you can stretch that money out for one or two months
and get quality traffic.
As
with Google, you may wish to eliminate your ad spend or continue for
terms not receiving good editorial placement once your initial
deposit has expired.
Microsoft adCenter
Microsoft adCenter launched in May 2006.
Like Google and Yahoo, it allows advertisers to "bid" on the
keywords they wish to have their ads show up for. The system uses
what is called the "black box" bid and ranking method, similar to
the way Google and now Yahoo determine Cost Per Click (CPC).
The CPC is a combination of how much you are willing to bid (max
bid) and your Click Thru Rate (CTR) in comparison to the others
bidding for that particular keyword.
Upon launch, adCenter distinguished itself from competitors by being
the first to offer geographic, demographic and daypart targeting. It
requires a $5 service fee for account setup. After that, you pay the
cost of the clicks.
Bidding starts at $0.10 minimum. Sometimes $0.05 bids go through.
You can increase your bid to reach a targeted audience through
Targeted Bidding. This allows you to target based on (1) users in a
specific geographic location, (2) users searching on specific days
of the week or during specific hours of the day or night, and (3)
users of a specific gender or age.
While initially pleased with adCenter, marketers would like to see
more traffic. The consensus is that traffic performs well and is
growing but is still not at the level of other search engines.
Experienced Search Marketers also like the targeting tools. These
tools allow them to narrow the ad buy, resulting in audiences that
convert better, allowing marketers to put more of their budgets into
other ad buys or into additional keywords with Microsoft. The help
section is very detailed.
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No.1
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Dubai Web Design Web Hosting, Internet
Marketing seminars Dubai UAE Middle
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