E-Commerce, B2B and B2C

· E-Commerce — Business transactions over the Internet or an Extranet (A Web for businesses that are working together. This is a limited access network that allows business-to-business e-commerce).

· Business to Business (B2B) E-Commerce — Electronic transactions taking place between businesses, often in a supply chain management situation through an Extranet.

· Business to Consumer (B2C) E-Commerce — Transactions taking place between the general public and a business, usually at retail sales level with a credit card over the Internet.

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Are you prepared for B2C E-Commerce?

· Higher Volumes — How much business will you get via the Web? Are you set to handle the increased volumes?

· Worldwide Shipping — The Internet can be seen everywhere. Can you ship everywhere?

· Credit Cards — Is your business set up to handle credit cards? Which ones?

Communication Planning

· Audience — Who is your target? What kind of Internet access do they have? What will appeal to them?

· Messages — What do you say to get them to your site? What do they find out when they get there? How are you getting them to your site?

· Catalog — What are you going to sell?

B2C E-Customer Service

· Responsiveness — People expect fast action. Do not let the orders sit and age. Orders are neither wine nor cheese.

· Alternate Contact Information — Physical/Mailing Address, Phone #, Fax #

· Establishing Credibility — See above. Money back guarantee? Have an order status check. Company history.

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Learn2Earn Program for Everyone!
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Basics of B2C e-Commerce

Preparing your site

Make the decisions.
Do your homework.
Determine the ISP.
Get the domain registered (properly!).
Build the site.
Test. Test. Test!
Drive customers to your site!

Driving customers to your site

Search Engines/Meta-Tags
Advertising

Print — Flyers/Catalogs/Business Cards/Stationary
Radio/TV/Newspapers
Internet

Paid
Links

Benefits of B2C e-Commerce

· E-Commerce — Business transactions over the Internet or an Extranet (A Web for businesses that are working together. This is a limited access network that allows business-to-business e-commerce).

· Business to Business (B2B) E-Commerce — Electronic transactions taking place between businesses, often in a supply chain management situation through an Extranet.

· Business to Consumer (B2C) E-Commerce — Transactions taking place between the general public and a business, usually at retail sales level with a credit card over the Internet.

Are you prepared for B2C E-Commerce?

· Higher Volumes — How much business will you get via the Web? Are you set to handle the increased volumes?

· Worldwide Shipping — The Internet can be seen everywhere. Can you ship everywhere?

· Credit Cards — Is your business set up to handle credit cards? Which ones?

Communication Planning

· Audience — Who is your target? What kind of Internet access do they have? What will appeal to them?

· Messages — What do you say to get them to your site? What do they find out when they get there? How are you getting them to your site?

· Catalog — What are you going to sell?

B2C E-Customer Service

· Responsiveness — People expect fast action. Do not let the orders sit and age. Orders are neither wine nor cheese.

· Alternate Contact Information — Physical/Mailing Address, Phone #, Fax #

· Establishing Credibility — See above. Money back guarantee? Have an order status check. Company history.

Basics of B2C e-Commerce

Benefits of B2C e-Commerce

· Orders come in while you sleep.

· Expand your market(s).

· Make it easier for the customer to shop; the customer is more likely to shop. Impulse buying rules!

· Costs less to publish your catalog on-line?

What Annoys the Customers

· What is your delivery area?

· Badly executed frames

· Websites designed for 1280 x 1024

· Slowly loading graphics

· Cryptic links

· E-Commerce — Business transactions over the Internet or an Extranet (A Web for businesses that are working together. This is a limited access network that allows business-to-business e-commerce).

· Business to Business (B2B) E-Commerce — Electronic transactions taking place between businesses, often in a supply chain management situation through an Extranet.

· Business to Consumer (B2C) E-Commerce — Transactions taking place between the general public and a business, usually at retail sales level with a credit card over the Internet.

Are you prepared for B2C E-Commerce?

· Higher Volumes — How much business will you get via the Web? Are you set to handle the increased volumes?

· Worldwide Shipping — The Internet can be seen everywhere. Can you ship everywhere?

· Credit Cards — Is your business set up to handle credit cards? Which ones?

Communication Planning

· Audience — Who is your target? What kind of Internet access do they have? What will appeal to them?

· Messages — What do you say to get them to your site? What do they find out when they get there? How are you getting them to your site?

· Catalog — What are you going to sell?

B2C E-Customer Service

· Responsiveness — People expect fast action. Do not let the orders sit and age. Orders are neither wine nor cheese.

· Alternate Contact Information — Physical/Mailing Address, Phone #, Fax #

· Establishing Credibility — See above. Money back guarantee? Have an order status check. Company history.

Basics of B2C e-Commerce

Benefits of B2C e-Commerce

· Orders come in while you sleep.

· Expand your market(s).

· Make it easier for the customer to shop; the customer is more likely to shop. Impulse buying rules!

· Costs less to publish your catalog on-line?

What Annoys the Customers

· What is your delivery area?

· Badly executed frames

· Websites designed for 1280 x 1024

· Slowly loading graphics

· Cryptic links