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How
to train your affiliates?
by Walter
Griffin, www.musiccitymotorsports.com
The
Internet is a BIG place. While there are hundreds of billions of dollars
changing hands, it is hard to cut through the crowd to get your share of
the Internet gold rush. No
question, the fastest way to profits is to start your own affiliate
program. You get other people to promote your business in exchange for a
commission on sales. Sounds great in theory, but your affiliate program
will fall flat if you don't have a simple training program for
affiliates. Follow these five steps to making your affiliate team a
streamlined moneymaking machine.
1. Work hard to get all
your affiliates to put your link on their site and/or in their email.
This sounds rudimentary, but it is by far the most difficult part of
getting your affiliate program off the ground.
Despite good intentions, 80 percent of those who sign up for your
affiliate program won't get around to putting your link on their site.
They are busy people and you will need you to politely remind them
three, five, even seven times. Send your reminders in the form of a free
report showing them how to promote the opportunity, a monthly
newsletter, or occasional email updates on how well the affiliate
program is progressing.
2. Show your affiliates
the magic of good ezine advertising. Pick out a handful of good email
newsletters that let your affiliates place an ad for $15 to $40. Busy
affiliates will find this more attractive than spending hours placing
free ads and getting discouraged. Send them to E-zineZ.com,
BestEzines.com, and LifeStylesPub.com for info on ezines.
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3. Write, or have someone
write for you, several ads and sales letters your affiliates can use.
Put them on your website and have them available via autoresponder. Be
sure to remind affiliates that spamming is forbidden. You may need to
clarify what spamming is to new affiliates. Most affiliate spammers do
so unintentionally because they are new and simply don't know better.
4. Design some banners
your affiliates can place on their sites along with simple instructions
for linking them. You can get excellent free banners from
Zy.com
and
NetStudio.com
5. Develop a web page
with your sales letter on it. Offer individualized pages to your
affiliates. Many people find this the best and easiest way to promote an
affiliate program. If you have a few dozen affiliates, you can make your
pages manually. For larger affiliate operations, check out one of the
many replicated page systems available.
By creating your own affiliate training program centered on these
five steps, you can avoid common pitfalls and put your affiliate program
in high-earnings mode.
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