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KISS SEO Guide 2008
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MySQL Hosting


What is MySQL?
MySQL is a type of database software that runs on a server. A database can enable your site to automatically collect and store information in an organized, searchable format, without you having to do even be involved. Most large web sites such as CNET, Ebay, Yahoo and others rely on a database of some kind to store the information that they display on their sites. Some discussion forums and guestbooks even use databases to store things more efficiently. There are many types of databases that can be run on a server, such as Microsoft Access, Microsoft SQL Server, Oracle, Sybase, and others.

MySQL is a popular open source database, open source meaning that unlike most other database servers, there is no expensive licensing fee to use it. This makes it popular with web hosts who want to offer it to their customers as part of an economical hosting package. MySQL is known for its speed and reliability and because of its popularity is easy to get help with.

 

 

 

Data can be stored without using a database, but for large amounts of information that is to be picked apart and presented in different combinations, a database can be much faster and more efficient for the job. MySQL uses a Structured Query Language (SQL) that makes it easy to ask the database for things, as well as to add, edit or delete things from the database. MySQL can handle many requests at a time and can search millions of records quickly, so it is great for large data stores, yet it also works well for small databases. Many popular scripting languages such as PHP and Perl are MySQL friendly. In fact, PHP and MySQL are commonly found together because PHP makes it especially easy to communicate with the database and to format and display the results of the query.

How do I Build and Manage a Database?
Historically, only programmer types have been able to work with databases, since it required a good knowledge of the SQL language and an ability to get around using a UNIX command line, not to mention a hosting package that allowed command-line access to the server. Nowadays however, most hosting services provide PHPMyAdmin, a web-based tool that lets you point and click to create and work with your MySQL database, and is almost easy enough for a "normal" person to use.

Do I need MySQL?
Generally, databases can be frustrating for inexperienced users to work with. If you don't know a lot about working with databases, then you probably aren't ready for MySQL, unless you have someone who can walk you through it or do it for you. Personal web sites rarely use a database directly, and e-commerce web sites typically use more specialize "shopping cart" software. Sites that are good candidates for needing a database are ones that will have large stores of information that need to be searched in different ways or sites that are built "on the fly" from information from a database. Many hosting customers try to find a hosting plan that includes MySQL support "just in case" they need it, but generally only a minority of hosting customers do more than "play around with it" on their site. Keep in mind though that some CGIs may require access to a database, so if you plan to run any heavy duty CGIs on your site you may want to consider having MySQL access as an available option.

PHP Web Hosting

What is PHP Web Hosting?
PHP is a server-side, cross-platform, HTML embedded scripting language. PHP scripts are server-side meaning they execute on the web server, not within the browser on your local machine. PHP is cross-platform, which means that PHP scripts can run on many different web servers and operating systems, primarily Windows/IIS and Unix/Apache.

PHP can be easily integrated into HTML. It is a HTML Embedded Scripting Language, which means PHP statements and commands are actually embedded in your HTML documents. When the web server sees the PHP statements in the webpage, the server executes the statements and sends the resulting output along with the rest of the HTML.

Do I need PHP Web Hosting?
If your host offers PHP you can create forms, or webpages for interaction with visitors. Like other server-side scripting languages, PHP is excellent for creating dynamic websites based on database content or different characteristics of Internet browsers.

"Through the use of external libraries and functions, PHP can: Build templates to ease website maintenance, Serve different website content to users based on their browser, IP address, date and time, or numerous other characteristics, Conduct online surveys, build discussion forums and operate web-based e-mail programs, Connect databases like Oracle or MySQL to the Web, and process XML."

PHP Web Hosting Teams with MySQL Databases
PHP works hand in hand with MySQL to give your visitors quick interaction with your site. Because PHP is free and available with almost any hosting provider (Windows or Unix), combining PHP scripts and MySQL databases has become the preferred method for creating dynamically operated websites. Alternatives to PHP, such as ASP and Coldfusion, are usually limited to Windows hosting providers, or cost extra as does Sun's Java Server Pages (JSP).
 

PERL Scripting

What is PERL Scripting?
Perl scripting is an open source programming language used to create server-side applications.
Perl is the global market leader, installed on a vast majority of the UNIX and Windows-based web servers running web applications today. Perl is an object-based, interpreted language. As a result, it is easier to write, maintain, and to extend then other languages such as C or C++. Perl applications typically run stand alone, not requiring the use of a specially designed, and often costly, application server.

Do I need PERL Scripting?
Perl has become the premier scripting language of the Web, as most CGI programs are written in Perl. It is widely used as a prototyping language and makes it possible for different systems to work well together. Perl can be used for an infinite number of automated tasks from simple forms or guest books to more complex programming. It is primarily UNIX but you will find Perl on a wide range of computing platforms. Because Perl is an interpreted language programs are highly portable across different systems. Perl scripting is useful for backing up the CGI programs that give access to such features on your web site as: guest forms, questionnaires, shopping carts, etc.
 

SSL Secure Server

What is SSL Secure Server?
SSL stands for secure sockets layer which allows data to transfer in a secure environment.
SSL encrypts the connection between the client (customer) and the web server. It is a standard developed by Netscape Communications to transfer information securely across the Internet. SSL will enable your customer's browser to connect to your web site and transparently negotiate a secure communication channel. Once this connection has been made, information, like credit card numbers, can be exchanged securely.

SSL is a program to manage the security of message transmissions in a network. This encryption process makes it extremely difficult for anyone to intercept and read information between your computer (the client) and the server to which you are making a connection. SSL is used mainly for connections that require you to provide personal information, such as your home address, telephone numbers, credit card numbers, and so on.

How does SSL work?
In order to process transactions securely on the web we need to be able to transmit information between the web site and the customer in a manner that makes it difficult for other people to intercept and read. SSL, or Secure Sockets Layer, takes care of this for us and it works through a combination of programs and encryption/decryption routines that exist on the web hosting computer and the browser programs (like Netscape and Internet Explorer) used by the general public.

SSL uses a technique called public-key encryption, where each side of the transaction has a shared public key, and a private key that is not shared. Data encrypted with the public key can only be decrypted with the private key. Each side encrypts its data with the remote end's public key, so that only the destination, and no intermediary, can decrypt the transmission and access data.

Unlike displaying a regular web page, when a person requests a secured web page (https://), the browser and the server must go through a series of requests and acknowledgements, which take place automatically. Here is an outline of what happens:

  • You enter a URL such as https://www.mysite.com in your browser window.
     

  • The https indicates that you want your browser to initiate a secure session with the server.
     

  • The server responds by sending the site's certificate.
     

  • The browser checks the certificate information for validity.
     

  • The browser then creates a session key, which is encrypted with the server's public key, and sends it to the server.
     

  • The server then decrypts this information using it's private key.

Both the browser and server are now using the same secret session key, and the little lock icon will appear on your browser window. All further information sent between the browser and the server will be automatically encrypted, as long as you continue using the https:// protocol.

Do I need SSL Secure Server?
If you are planning on accepting credit cards on your site or transferring other customer information you will want to have a host that provides SSL so your viewers information will be safely encrypted from their computer to your company database.

Secure certificates are purchased from various certificate vendors and it requires a CSR (Certificate Signing Request) to be generated on the web server. This usually involves getting in touch with the hosting company and asking them to generate the CSR for you. Once you receive the Certifcate back from the certificate authority, you will normally need the hosting company to install it for you.

Some web hosting companies have "shared" secure certificates that you can use under their domain name. This eliminates the need for you to get your own. As an example, if OurStore.com were a web hosting company and widget.com had an account there, they could use the shared certificate with a URL something like "https://widget.ourstore.com". A merchant that prefers to have their secure processing under their own domain name will need to get their own SSL certificate.

 

Streaming Media

What is Streaming Media?
Streaming refers generally to the ability to split sound, video, or animation files into little pieces and to serve them a piece at a time, so that a player on the receiving end can begin playing the pieces it has already received without having to wait to find out what else might be coming along.

There are two main types of streaming that you may come across. Most web hosts will claim to have the ability to "stream" RealAudio, RealVideo, Quicktime or other multimedia formats, but it is important to understand that this usually refers to "streamed downloading", otherwise known as "progressive streaming".

Progressive Streaming
With progressive streaming, a file is downloaded from the server, but it is served in such a way that the player knows it can start playing as soon as it receives the start of the file, and that the rest of the file will follow. With this type of streaming, the entire file will still be downloaded and stored on the visitor's computer.

Many hosts aren't very supportive of sites that serve a lot of multimedia files, since these files use the most disk space and bandwidth and cost the host the most money, so be sure to get an idea of your host's attitude towards multimedia files before signing up. In addition, some hosts (especially free hosts) place restrictions on the types of files that can be stored on the server (for example, some hosts don't allow mp3, avi, or mpeg files to be uploaded.

Real-time Streaming
If you are serious about streaming, or serving a lot of multimedia files, you probably want to consider a web host that offers real-time or server-based streaming.

With real-time streaming, the media is usually broadcast to your browser directly from a special server that is dedicated to managing streaming connections with the media player. Three popular types of streaming servers are the QuickTime Streaming Server from Apple, the Real Networks Server or the Windows Media Server.

With real-time streaming, the file is stored on the streaming server, but the entire file isn't downloaded to the player, it is broadcast a moment at a time, so that the player just plays what it has received as it receives it, much like a television. Unlike with television, however, real-time streaming allows you to jump around or skip ahead to any location in the media clip.

Real-time streaming is great for live broadcasts, long movies, spoken audio, presentations, and other files where the viewer may want to skip around, or doesn't want to download a huge video file.

Real-time streaming servers usually cost money and are therefore rarely included in low-cost hosting packages. Some web hosts offer streaming servers for an additional fee, and some web hosts don't support real-time streaming at all. Also different hosts support different server types. Real Networks' Server is the most common, with Quicktime being a bit harder to find.

Do I need Streaming Media?
If you plan to have streaming audio or video, especially if you think you will need real-time streaming, you will need to be sure that your web host offers the streaming server you prefer. Be aware that streaming media takes up more web space and bandwidth than a typical web site, so plan ahead, since you will also want a hosting package with these additional resources.

 

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