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7
Explosive Strategies to Maximize Your Google AdWords
Campaigns By Fabian Lim
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If
you ever used Google AdWords to advertise your product
or service online, you'd have experienced the sheer
power of this online advertising medium.
In
fact, more and more online marketers, both large
organizations and 'one-man' companies alike, use Google
AdWords for a variety of purposes, including but not
limited to:
-
Increase website exposure
-
Sell existing products and services
-
Launch new products and services
-
Drive traffic to website to capture e-mail leads and
build prospect list
-
Test various marketing strategies e.g. web copy
effectiveness, product and services pricing etc.
-
Research primary and secondary keywords for Search
Engine Optimization strategy
-
Research consumer and business wants and needs
-
Market and sell own and/or affiliate products
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And
much much more...
However, as with any pay-per-click service, a poorly
designed Google AdWords campaign will NOT bring you the
results you desire.
Worst
still, a poorly implemented Google AdWords campaign can
even 'break your wallet'!
So, how
does one develop an effective Google AdWords campaign?
Here
are 7 useful strategies you can use to maximize your
Google AdWords campaign:
1)
Identify a large number (preferably 300 above) of
low-cost but highly targeted keywords/ keyword phrases.
It is important to understand Google AdWords is a
pay-per-click system and you only pay when a prospect
clicks on your AdWords ad - regardless of the number of
impressions.
And you
can use this to your advantage by ensuring you develop a
huge keyword list for each campaign.
Here
are some frëe tools you can use to generate keywords and
key phrases:
Good Keywords
Misspelled Keywords
WordTracker (Frëe
trial version)
Google AdWords Keyword Suggestions tool
7Search.com's Keyword Suggestion Tool
2)
Develop various headlines and descriptions and
split-test them to identify the most effective ad
(actually, Google AdWords does this for you
automatically i.e. it displays the ad that receives a
higher click-through more frequently).
Here's
a quick and dirty way to develop a killer headline and
description - Model other Google AdWords ads!
Notice
I said 'model' and not 'copy'.
All you
need to do is type in relevant keywords in the Google
search box and review the AdWords ads that show up.
Ask
yourself which AdWords ad attracts your attention and
note down how the headline and description are written.
Here's
a Copywriting 101 Tip - Your headline and description
should mention the Biggest benefit of your
product or service.
3)
Use the 'Keyword Matching' option to better
target your ads. Unlike conventional pay-per-click
models, AdWords ads are ranked based on the following
formula:
Cost-Per-Click (CPC) X Click-Through Rate (CTR)
Keyword
matching helps you achieve a higher Click-Through-Rate (CTR)
for your ads and therefore, a higher ad ranking, without
increasing the Cost-Per-Click (CPC) of your campaign.
For
example, a phrase match keyword like "popup generator"
will show up for the search query "best popup
generator" but will not display for the search query
"popup a generator".
So,
using the 'Phrase Match' option will minimize 'untargeted'
impressions and result in Click-Through-Rate (CTR)
improvements.
4)
Limit the ad impressions to certain countries and/or
regions once you've received customer data from the
initial sales generated. For example, if most of your
customers are from the USA, you may wish to focus your
advertising revenue on the US market and target your ads
to only US customers. This strategy will also help you
to achieve a higher Click-Through-Rate (CTR) for your
ads.
5)
Add a subscriber sign-up box on ALL the websites you're
promoting. This will allow you to build your subscriber
list at the same time! Place your subscriber sign-up box
at the top left or right side of your webpage to
increase visibility.
6)
Add a Dhtml (Dynamic Hyper Text Markup Language) pop-up
on your websites. Here's a 5-Star Secret Google doesn't
want you to know: You can use pop-ups on your
landing page (i.e. the page a prospect sees when he/she
clicks on your AdWords ad) as long as the pop-up does
not result in the Opening Of a New Window!
A Dhtml
pop-up is technically not a pop-up - it is really a 'floating
menu', made to look and act like a pop-up!
You can
find out more about 'PopupMaster Pro', a
'new-generation' pop-up software (that also beats pop-up
blockers) here:
PopupMaster.net
7)
Monitor and manage your campaigns. You'll be able to
access valuable information and find out which keywords
have the highest impressions, which keywords generate
the highest click-throughs etc. once your campaign is
live. And you should use this information to tweak your
headline, description and cost-per-click accordingly, to
maximize your campaign effectiveness.
Use the
various strategies described above and monitor the
effectiveness of each of them. It will help you maximize
your Google AdWords campaigns and reduce your campaign
costs.
About The Author
Fabian Lim is a Management & Internet Marketing
Consultant. He helps organizations and individuals
succeed online. Visit his website at
BizSuccessOnline.com. To subscribe to his free
newsletter, BizSuccess Tips, send a blank e-mail to:
bizsuccesstips@webcopywritingcourse.com
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